PRESS RELEASE
ADTECH Signs Agreement with ARTYSO
Interactive, marketing & advertising agency ARTYSO relies on ad serving technology from ADTECH.
NEW YORK, USA, March 14, 2007 – ADTECH, a leading provider of ad server technology, announced today that it has signed an exclusive ad serving agreement with ARTYSO, a leading interactive, marketing & advertising agency. Under the agreement, ADTECH’s HELIOS IQ will be deployed for all of ARTYSO’s digital marketing campaigns.
Working with leading brands like Lazare Kaplan, Verragio, Kwiat, First American Brands, Calvin Klein, Badgley Mischka, MTV, and Nike, ARTYSO will be able to optimize and micro target their digital campaigns through this partnership with ADTECH. While in Europe, ADTECH has already worked with major agencies like OMD or Initiative Universal, the agreement with ARTYSO marks the first agency agreement for the American office, which opened up in September of 2006.
“Our HELIOS IQ solution is an ideal match for a major agency like ARTYSO looking to maximize the digital marketing campaigns for its clientele,” said Nils Winkler, Managing Director and Senior Vice President of Sales for ADTECH US. “The type of seamless integration between publisher and network functionality that we offer is unmatched in the industry and we feel will be extremely beneficial for ARTYSO.”
“After a review of several agencies, ADTECH’s overall system efficiency and ease of use made them an ideal agency partner to handle our digital marketing campaigns,” said ARTYSO CEO Andrew Max Link. “Through working with them, we feel that ARTYSO will best be able to communicate a campaign’s effectiveness directly to our clientele.”
This is the latest account win for ADTECH’s American office, which opened this past September. ARTYSO joins a stable of clients such as leading online photo blogging community FOTOLOG and online music competition Music Nation.
About A&E TELEVISION NETWORKS
A&E Television Networks, a joint venture of The Hearst Corporation, ABC, Inc. and NBC, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVD’s and music CD’s, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network®, The History Channel®, The Biography Channel®, History International®, The Military History Channel™, The History Channel en espanol™, Crime & Investigation Network™, A&E HD™, AETN International and AETN Consumer Products, The A&E web site is located at www.AETV.com, the Biography is located at www.Biography.com and The History Channel web site is located at www.History.com.
A&E Television Networks, a joint venture of The Hearst Corporation, ABC, Inc. and NBC, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVD’s and music CD’s, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network®, The History Channel®, The Biography Channel®, History International®, The Military History Channel™, The History Channel en espanol™, Crime & Investigation Network™, A&E HD™, AETN International and AETN Consumer Products, The A&E web site is located at www.AETV.com, the Biography is located at www.Biography.com and The History Channel web site is located at www.History.com.
About ADTECH
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over 9 years.
ADTECH AG is a leading international digital marketing solutions company. Its key products are the HELIOS IQ ad serving platform and the E-Mail technology HELIOS Messenger. ADTECH's customers make use of our infrastructure and technology to deliver both digital adverts and e-mail content efficiently, quickly and precisely to the user. ADTECH provides agencies, networks and publishers with its solution. With customers in more than 25 countries ADTECH has established itself in the industry for over 9 years.
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