PRESS RELEASE

IAB Awards ADTECH with International Seal of Quality

ADTECH One of the First European Providers of Ad Serving Solutions to Meet the Criteria

London, UK – 4th June 2007 – ADTECH, global provider of ad server technology has today announced that its ad serving solutions are certified in accordance with IAB
www.iab.net.
The guidelines of this certification are intended to hasten the growth of Internet advertising spending by simplifying the buying and selling process for advertisers, marketers and publishers. They address long-standing marketer and agency concerns about the need for a standardised method of measuring Interactive advertising. Amongst other key points, the guidelines offer a detailed definition for counting an ad impression, a critical component in establishing consistent and accurate online advertising measurements across publishers and ad serving technologies.

ADTECH has also lives up to the strict IAB requirements in other areas, such as security standards and operating procedures http://www.iab.net/standards/measurement.asp. This makes ADTECH one of the first technology providers in Europe with a certified Ad Server. BPA Worldwide www.bpaww.com has also validated the certification.

"This seal confirms ADTECH's quality performance in the delivery and reporting of digital advertising," says CEO Dirk Freytag. "Only those systems that deliver banners in compliance with IAB standards receive the certificate. This is an important building block that will strengthen the credibility of online advertising. It will reassure our clients and it guarantees professionalism and trustworthiness in a very technical trade. With this certification we have proven to be a frontrunner in the European market."

In the US, a growing number of clients attach importance to cooperating with certified Ad servers. The IAB seal plays an increasingly important role also in Europe as a guide and selection criteria.

“We are very pleased that ADTECH has joined the ranks of being audited against and compliant with the industry’s ad impression measurement guidelines,” said Sheryl Draizen SVP and GM of the Interactive Advertising Bureau. “This type of leadership is imperative as we focus on achieving greater transparency and accountability across the Interactive industry.”