PRESS RELEASE

ADTECH Strengthens its Agency Business

Former RBI sales manager Louisa Wong appointed to increase awareness and further develop customer base.

London, UK, March 04, 2008 - ADTECH, a global provider of ad serving technology, today announced that it has appointed Louisa Wong – former Sales Manager at Estates Gazette Digital Media (part of the Reed Business Information Group), Agency Sales Manager across the UK & Ireland.  This new addition will bolster the UK team and enable ADTECH to focus its energies on increasing visibility of its digital marketing solutions for agencies as well as publishers.

Her responsibilities include extending and enhancing relationships with new and existing agency accounts, driving further market awareness and developing lead-generation strategies.  She will also play a key role in product development to ensure ADTECH continues to develop high quality solutions with and for the agency market.

Wong will work in parallel with Lawrence Chmara, Sales Manager for Publishers in the UK and Ireland.  Both will report into Kit Desai, country manager of ADTECH UK, Ireland and South Africa.

“ADTECH is committed to continuing its growth trends throughout 2008 and to further its status as the premium provider of ad serving solutions.  Developing our agency business is a key part of our growth strategy and Louisa is well equipped to take on the role,” said Kit Desai.  “With a string of successes under her belt and a wealth of experience within the media and publishing industry, we look forward to dramatically elevating our market position.” 

“Ad-serving is about making on-line advertising accountable and allowing marketers to make decisions based upon monitored activity,” commented Wong.  “The digital world requires marketers to translate statistics into profiles of their ideal customer.  ADTECH’s Helios IQ Agency solution provides streamlined reports with live statistics to monitor user interaction.  I’m looking forward to developing further usage of the solution across our customer base.”

Prior to joining ADTECH, Wong was a Sales Manager at Estates Gazette Digital Media – part of the world’s leading Business to Business publishers, Reed Business Information; where she established the online marketing division of the Estates Gazette Group.  Wong has also worked at Global Interactive media publisher CNet Networks as an Account Development Manager managing EMEA campaigns for leading Technology vendors.  She holds an honours degree in Applied Psychology from Durham University.