PRESS RELEASE
Nettavisen Gains More Advertising Space
ADTECH helps Norwegian media group Nettavisen to precision target its online advertising campaigns.
Oslo, Norway – 7th November 2008. ADTECH today announced that it has been selected to provide online ad serving for Norwegian media group Nettavisen. ADTECH, a leading provider of ad serving technology, is an independently operated unit in AOL's Platform-A digital advertising business.
"We are seeing new trends where video and mobile solutions are playing an increasingly prominent role. The partnership with ADTECH along with the new technology they bring with them, provides us with security for the future," says Søren Eriksen, Interactive Sales and Marketing Manager, Nettavisen. "One of our requirements has been to find a supplier who can provide both quality and new technology, and at the same time being capable of handling our massive traffic."
ADTECH integrates the three most important media segments in online advertising - display, video and mobile. This allows the companies to manage their entire advertising operation through a single system. In addition to advertising management, there are also tools for planning, monitoring and follow-up of advertising campaigns.
"Nettavisen's slogan is 'News first'; our readers say that quick and frequent updates are one of the main criteria for an online news service, and surveys indicate that Nettavisen has an advantage compared to its competitors," explains Eriksen.
Nettavisen has good editorial credibility and is frequently quoted in other media. Nettavisen has an average of 280,000 daily users and, with the assistance of ADTECH, they now distribute approx. one billion ad impressions per month.
"It is great to be able to work with Nettavisen. The fact that they have chosen to collaborate with us is a sign of strength, and it will be very exciting to see the results of our partnership," says Jörgen Skoglösa, Country Manager in ADTECH.
ADTECH already has successful partnerships with customers such as A-Pressen and Dagens Næringsliv.
ADTECH Press Contact
David Karlsson
Coast Communications AB
Kungsgatan 4A, 111 43 Stockholm
DL +46 8 402 98 86, M + 46 70 969 09 93
T+ 46 8 402 98 80
Fax +46 8 411 82 20
www.coast.se
ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product, Helios IQ ad serving platform, enables web publishers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. Helios IQ differentiates itself via its scalable, enterprise-class infrastructure and publisher-friendly tools, providing publishers with increased efficiency, reliability and ROI for their online advertising business. ADTECH is the ad serving platform of Platform-A.
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
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