PRESS RELEASE
RAWRIP Makes Sweet Music with ADTECH
…Cutting edge new music site signs ADTECH to support its
ad-funded business model…
London, UK – 4th June 2009 – ADTECH has today announced that one of the most innovative new music companies in the market, RAWRIP, has chosen its ad server solution to deliver online advertising campaigns across its site: www.RAWRIP.com. ADTECH, a leading provider of ad serving technology, is an independently operated unit of Platform-A , AOL’s digital advertising business.
Launched to the industry in mid-2008, RAWRIP is a new music-centric social network making history as the first to give artists and labels 100 per cent royalties earned from every downloaded song. Using RAWRIP.com, artists can also sell their songs through portable stores (widgets) that allow them to earn 100 per cent from sales on websites including MySpace, Facebook, personal web sites and blogs. In addition to pay-as-you-go downloads, fans can stream full length music for free, create, manage and share concert calendars, photos, reviews, playlists, and explore new music through a proprietary search engine called ‘The Rippler’.
The site is based on a multiple revenue streams model including: advertisement, merchandise, tickets, and value added subscriptions. Following the industry launch in 2008, RAWRIP is now focusing on getting ready for a public launch in summer of 2009. ADTECH has been brought on board to manage and support the ad-funded part of the business model by delivering display advertising.
“Our site is young but growing fast,” said Vartan Sarkissian, Founder of RAWRIP. “Within a week of the industry launch we had 76,000 unique users (internal customer data) and have had over 270,000 (internal customer data) songs streamed. To sustain high growth levels and to support our business model we needed to implement a strong, easy-to-use ad server to deliver display advertising. We carried out some research and narrowed it down to five companies, but ADTECH really stood out. The technology along with the pricing and terms were excellent. They completely understood our business model and culturally it was a great fit. We love what we do and ADTECH had the same ethos.”
He continued: “The remote management and flexibility within the ADTECH solution were also great and accommodated our requirements – it does everything we need and more. As the site grows and we launch other portals which are currently in production in China, Russia and India, we’ll look to ADTECH to seamlessly integrate video and mobile ads at selected locations – where our users will accept it. Advertising is very important to us and ADTECH will help us to achieve a maximum return for our clients.”
“RAWRIP is at the cutting edge of the music industry,” said Kit Desai, Country Manager for ADTECH UK & Ireland concludes: “Aiming to be one of the most accessible and comprehensive archives of music from independent, major and unsigned artists is no small task, but they’ve got the drive, passion and business model to make it work. We’re excited to be a part of that success.”
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
About ADTECH
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 125 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of Platform-A.
ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 125 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of Platform-A.
About Platform-A
Platform-A, AOL’s advertising business reaches more than 178 million unique users in Europe*, and is one of the industry's largest digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.. *Source: comScore Media Metrix, March 2009
Platform-A, AOL’s advertising business reaches more than 178 million unique users in Europe*, and is one of the industry's largest digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies and includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, eight countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.. *Source: comScore Media Metrix, March 2009
About RAWRIP
Founded in 2006 by Vartan Sarkissian, RAWRIP.com is a music centric social network making history as the first to give artists and labels100% royalties earned from every downloaded song. The site employs 30 people, both full and part time, working across research and development, marketing, label relations and technology. The site is privately funded and has representation in the US and UK.
Founded in 2006 by Vartan Sarkissian, RAWRIP.com is a music centric social network making history as the first to give artists and labels100% royalties earned from every downloaded song. The site employs 30 people, both full and part time, working across research and development, marketing, label relations and technology. The site is privately funded and has representation in the US and UK.
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