PRESS RELEASE

First Advertising Gets Creative with ADTECH

Strong digital agency network now in place to deliver rich media ad campaigns

London, UK – 8th September 2009 – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today announced that First Advertising, a 100 percent Irish-owned advertising agency and a member of the BBN Global Network (one of the world’s leading independent agency networks), has selected ADTECH’s Agency ad serving platform to deliver online display and video ads.

With a strong track record of delivering effective, value driven advertising solutions across all media both online and in traditional media, First Advertising is focused on promoting the highest professional and creative standards in the production of advertising.

“The core of any advertising campaign has to be the creative concept,” said Matt Penlington, Studio Manager, First Advertising.  “We have a long track record of delivering creative advertising solutions for a wide range of clients, but we recognised the need to assert more control over the upload and delivery of our digital ads.  Traditionally we would design the creative but then hand it over to a third party to upload and deliver our online campaigns.  This however proved challenging and it would take nearly 24 hours to make a change (if needed) and the process became cumbersome – especially if we needed to pull an ad quickly or take a new direction.  The level of reporting provided was also light on detail.  Given this, we made the decision to set up our own agency network so that we could assert control over the process.”

He continued: “ADTECH came highly recommended to us and the technology solution meant that we could control, administer, customise and track our own creative, it's fantastic! The upload is also really quick and if we need to we can chop and change campaigns within 10 minutes.  The reporting features are detailed and we can drill down further to greater depths to gain insight into campaign success.  We’ve effectively beefed up our digital offering which has already resulted in an increase in business.”

Ken Parnham, Country Manager for ADTECH UK & Ireland concluded: “The online display and video advertising market will continue to grow in Ireland throughout 2009 and beyond as agencies and publishers recognise the significant cost savings that can be achieved through online advertising compared with more traditional channels (TV, radio, print etc).  First Advertising is well placed to produce and deliver creative display and video ad campaigns with controlled, transparent and measurable processes in place.  By using rich media to stream higher quality flash adverts we expect they’ll produce many successful ad campaigns.”