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Ad Serving Solutions for
08.09.2010

GOOD TO KNOW

The ADTECH Seal of Quality
Yahoo! Europe and Turner Broadcasting System certify ADTECH as a third-party ad server. The ad management solutions supplier is backing the continuous quality assurance in online marketing.
The ADTECH Seal of Quality
ADTECH AG has completed an additional international certification process and has fulfilled all standards of quality demanded by the American media company - Turner Broadcasting System.
ADTECH is continuing its strategy for the constant standardizing and simplifying of work routines in online marketing creating real added value for ad management customers.
The new Turner Broadcasting System certificate confirms ADTECH as a universally reliable deliverer and reporter of digital advertisements. This applies to all areas of ad serving including counting and recording of ad impressions and ad clicks; availability of the ad server; and response time for ad requests.
ADTECH also received a certificate from Yahoo! Europe and has since become an approved third-party ad server of both Yahoo! Hong Kong and Yahoo! Singapore.

While working to obtain certification by publishers and Web-portals, ADTECH is simultaneously working to maintain global industry standards. Since earlier this year, ADTECH has been compliance-certified with the IAB (International Advertising Bureau) standards, confirming that ADTECH's ad management solutions meet the guidelines of this highly-regarded industry association, and making ADTECH one of the first European technology suppliers with an IAB compliance-certified ad server.

Companies like ADTECH, whose ad management solutions are consistently checked, are contributing to the strengthening of Online advertising as an integral part of the marketing mix. ADTECH customers – which include agencies, ad networks and content publishers – benefit from the regular improvement, simplified work routines and reduced sources of error to ensure customer satisfaction. ADTECH is already working on further certification


 

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