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CURRENT MARKET DATA
ADTECH issued the findings from its latest research into browser trends across Europe. As predicted the youngest Microsoft browser continue to lead overall with its market share growing from one third (33.8) at the end of September to nearly half (45.1) in first quarter 2008. IE 7.x is the new standard among browsers.
The first European country to have more than 50 per cent of users browsing through IE 7.x was Denmark – with 54.6 per cent. Also in the UK the latest version of Microsoft IE has jumped ahead to 48.1 per cent. The supremacy of IE 6.x appears to have become a thing of the past, with its share dropping to 30 per cent. However, IE 6.x is still the number two in the overall list of all browsers.
But the European browser landscape takes on a new ordering. In Germany Firefox 2.x is the clear winner and has overtaken the older IE version IE 6.x. by three per cent. It finished in second position behind IE 7.x which applied to the Danish browser landscape also.
The share of the other alternative browsers like AppleWebKit and Opera remains under the ten per cent level.
Methodology:
Since 2004, ADTECH has been regularly evaluating browser distribution across Europe and publishing an analysis of key trends and statistics. For its regular browser analysis, ADTECH evaluates over 20 billion banner enquiries across Europe to its ad servers. The present data was collected between third quarter 2007 and first quarter 2008 from 4,000 Web Sites.
Browser distribution and click rates can vary according to web site, day of the week and time of day. ADTECH wants to use its browser analyses to show trends, rather than determine the absolute figures.
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