ADTECH to Offer Online Ad Serving For Award-winning Publisher William Reed Business Media

ADTECH Assists to Transform Business to a ‘Page View” Model

London, UK – 8 January 2009. ADTECH today announced that it is has been selected to provide online ad serving for William Reed Business Media, the market leading provider of business media in the food and drinks sectors across the UK.  Through ADTECH’s ad server technology, the publisher will now serve and manage complex online advertising campaigns and provide clear reporting on results for eleven or more sites.  ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

William Reed is a business-to-business publisher with an extensive range of high quality, award-winning products serving the UK food and drink industry in the grocery, drinks & hospitality, retailing and food manufacturing areas. It provides customers with all the quality information they need through an extensive portfolio of magazines, events, exhibitions, directories, online media, newsletters and other activities. Most notably it publishes The Grocer – a publication that dates back to 1862 and still leads the market as the only paid for weekly magazine to serve the food and drink retail sector. Its other twenty publications cover all aspects of the industry, from food manufacturing and drinks, through retail grocery, the hospitality industry and the wine industry. Its readership encompasses senior executives,  specialists, store managers, and commercial buyers.

Many of their publications now provide an indispensable online service, offering access to news as it happens, a comprehensive online archive and an abundance of market reports and industry information covering the complete food and drink supply chain. The technology from ADTECH will provide sophisticated ad server support for these sites. It also allows advertisers to move towards CPM at the time they choose.

“In our search for a new online ad-serving solution, we were looking to increase the demand for online advertising with our clients by offering them a best-in-class solution that can also provide comprehensive statistics,” said Adrian Cowderoy, New Media Manager at William Reed. “The ADTECH solution was simple and thorough, enabling us to manage our steady transition from flat rental fees to a cost per impression business model. This flexibility has proven invaluable, allowing us to focus on our core business while ADTECH focuses on the technology. What excites me is that even in these difficult times, our advertisers are now seeing the success of their campaigns, and coming back with new opportunities.”

“Proving and actually demonstrating the value of online advertising is critical for driving uptake,” said Kit Desai, Managing Director UK and Ireland, ADTECH.  “William Reed is a leading publisher who recognises the importance and future requirements for online advertising and we’re delighted to be working with them.”