Publishing Legend The Spectator Chooses ADTECH for Online Display and Video Advertising Support

Ad sales brought in-house and ADTECH ad serving used to improve ad delivery across the award-winning and highly influential web site

London, UK – 16 April 2009. ADTECH has today announced that The Spectator, the oldest continuously published magazine in the English language, has chosen its ad server solution to serve all online (display and video) advertising.   ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

Established in 1828, The Spectator's taste for controversy is undiminished. There is no party line to which writers are bound - originality of thought and elegance of expression are the sole editorial constraints.  The result, week after week, is that the best British journalists, critics, authors and cartoonists turn out their best work, to produce an extraordinarily wide-ranging title.

The online site Spectator.co.uk, has grown significantly over the past seven years and receives 2.2 million page impressions and 350,000 unique users per month.  It‘s a bloggers paradise with new entries, on a variety of thought provoking subjects, added on an almost hourly basis.  One of the blogs – “Coffee House” was also voted the Number 1 media blog in 2008 by readers of more than 60 UK political blogs and the readers of Total Politics Magazine).  Special occasions call for special measures and the site also carries live blogs on Budgets, elections and other national & global events, giving users up to the minute information.

“Our readers are very sophisticated and highly accomplished business professionals,” said Ben Greenish, Managing Director, Press Holdings Media Group.  “With an average net worth of £1 million, an average income of £70,000 and 1 in 3 on the Board, own the company or are partners in the company, we have to tailor both the hard copy and website to reflect this level of sophistication.”

He continued: “Online advertising plays a key role across the website and delivering the right ads to the right person is critical.  We decided to bring the sales house in-house so that we could be in charge of our own destiny – to learn more about our advertisers and readers.  ADTECH was recommended to us and to be honest, we liked what we saw from the outset.  The Helios IQ solution was easy to use and the functionality covered everything we needed for display and video advertising and more.  Additionally the sales and support/technical teams were fantastic so we were able to get clever quite quickly.

The training and support from ADTECH is also second to none and we’ve made good use of it!  They hold Open Days too which have also proved helpful – there’s always something extra we can learn.”

Kit Desai, Country Manager for ADTECH UK & Ireland concludes: “The Spectator is managing its online presence as carefully as its long running and established print magazine – this will pay dividends in the long run as more people turn to the web for editorial content.”