PRESS RELEASE
Leading Ad Serving Provider, ADTECH, Set to Launch New Real-Time Bidding Feature
ADTECH will enable publishers and marketers to release their inventory for automatic auctions
Dreieich, 11th September 2012 - ADTECH, an international ad serving provider and part of AOL’s Advertising.com Group, is set to launch an important new feature at this year‘s ad:tech London event. "ADTECH Real-Time Bidding” (RTB) will supplement classic ad serving with the dynamic selling of inventory. Unlike existing services available, ADTECH is combining its readily available and fast ad server with its own RTB solution that complies with the Internet Advertising Bureau‘s (IAB) OpenRTB standard.
“This new feature is an important milestone for the company and for the ad market. It fits in perfectly with our strategy to provide publishers and advertisers with all of the technology they need to manage their digital ad campaigns from a single ad server,” says Erhard Neumann , CEO of ADTECH. He continues: “We have been contributing to the digital marketing success of our customers for many years by supporting their growth and ambitions with new tools, solid customer service and lots of ideas. We’re really excited to see what they’re going to make of this development and added resource.”
In addition to the new RTB feature, ADTECH is also announcing the following key developments at the dmexco (Cologne) and ad:tech London event:
A new forecasting and reserving tool - IMS Pro from ADTECH
This will enable publishers and marketers to check the availability of their advertising inventory in real time. By waiving factor calculations for all targets, the forecasts provide precise information. IMS Pro makes detailed forecasts with unlimited combinations of targeting criteria and key values, as well as for data from 3rd party targeting service providers.
Support (through ADTECH‘s Mobile SDK) for the Windows Phonein addition to iOS and Android
With Mobile SDK, publishers/marketers can bring adverts into their apps. Rich media support (MRAID), in-stream video advertising as per the IAB "VAST" standard and mediation are included.
An ad server-independent rich media solution - ADTECH Canvas
With ADTECH Canvas, ADTECH is offering a standalone rich media tool that can work alongside any ad server. This open version of the tool is particularly aimed at agencies that specialise in creating rich media ads for web and mobile.
ADTECH will show its new products in Europe at dmexco in Cologne/Germany, hall 8, # C26-C28, and at ad:tech London/UK, Stand 205.
ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how.
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how.
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
previous messageMore information:
On page press or please send an e-mail to:
back to top