London, UK – 4th February 2010 - ADTECH, the international adserving solution provider, is today starting the global launch of its proprietary advanced Analytics solution which will provide agencies, publishers and ad networks with detailed insight into the performance of campaigns, placed ads and banner sizes.

Dirk Freytag, CEO of ADTECH, sums up the sales prospects for the new product: "The need for information and customised reporting for online advertising has risen dramatically in recent months. ADTECH is one of the first providers worldwide to have an analysis product ready for launch. At the same time, it demonstrates the transformation of our technology from a simple adserver to an advanced business intelligence tool."

During the now-completed six-month test phase, ADTECH collaborated with six international customers. German ad network Hi-Media Deutschland was one of the first ADTECH customers to have the chance to extensively test the new product. Frank Erdmann, International Head of Ad Operations summarises his test experiences: “The ADTECH Analytics solution provides us with new options for measurement and reporting. The graphic representations, models etc., enable us to gain more insight into our existing data. Subsequently we are able to significantly increase the efficiency of our daily ad operations.”

Freytag continued: “We’ve invested heavily in this solution to make sure that we got it right – the result is a market leading analysis tool which looks beyond the results of a single online ad campaign and shows detailed reports, views and long-term trends. It’s exactly what our customers and the market is crying out for.”

ADTECH Analytics marks the launch of a separate suite of analytics products for adservers at ADTECH. Erhard Neumann, product director at ADTECH, looks ahead to the future of Analytics: "Our next step will be to offer simulations and forecasts. Marketing effectiveness can be checked with a few clicks or decisions on the level of CPTs can be played through based on alternative scenarios. This has very little in common with the original image of an adserving provider. The feedback from our trade show appearance and test customers is very good. The tenor is always 'make more from all the data'!"

Pictures available for download:

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ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

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