King.com upgrades ad serving delivery

London, UK – 6th April 2010 – ADTECH, a leading provider of ad serving technology and part of Aol Advertising, has today scored yet another important client win – the world’s largest skill gaming web site – King.com. King.com will replace its incumbent technology OpenX, with ADTECH’s digital ad server solution.

Since 2003, King.com’s mission has been to produce the highest quality and most enjoyable casual games on the market. They attract approx. 25 million unique users each month. Visitors can either play for free courtesy of advertisers or play each other for winnings in tournaments, where skill determines the outcome, and the winners take home cash prizes. The community allows players to connect with their friends and play challenges.

“Revenue generated from online advertising sales stands for a sizable and growing portion of our revenue,” said Alex Norstrom, VP Advertising Sales & Games Acquisitions, King.com. “Managing the delivery and reporting of campaign success is something we take very seriously. As more and more advertisers are choosing King.com to communicate with our female audience our ad operations has grown in size and complexity. The need to upgrade to a robust solution has been key to support us in taking our ad serving and campaign delivery to the next level.”

He continued: “We researched several solutions in the market and ADTECH came out on top. There were a few specific requirements like managing traffic sources separately and carrying out custom placements, which we needed for our site and they accommodated us with those. I’m confident that the ADTECH support team will continue to serve us well.”

“King.com is an exciting company to work with. The extreme growth they’ve enjoyed has meant that they have had to evolve to keep up with demand and we’re delighted to help them with that.” said Ken Parnham, UK & Ireland Country Manager, ADTECH. “They are already using the reporting tools to their advantage – showing advertisers just how well campaigns are going and we expect to further assist them with our new analytics tool over the next few months.”

ADTECH Press Contact UK
Nikki Alvey, The PR Network
Phone: +44 (0) 7973 354 706

About ADTECH
ADTECH AG is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of Aol Inc.

About Aol
Aol Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. Aol’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. Aol is focused on attracting and engaging consumers and providing valuable online advertising services on both Aol’s owned and operated properties and third-party websites. In addition, Aol operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for Aol’s consumer offerings.

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