PRESS RELEASE
AOL unveils Marketplace by ADTECH
New Supply-Side Platform Rounds Out AOL Networks End-to-End Ad Tech Stack, Helps Publishers Maximise Value of Non-Reserved Inventory
London, UK (April 9, 2013) – AOL Networks today announced the launch of MARKETPLACE by ADTECH , a supply-side platform (SSP) that delivers online publishers more demand stability and liquidity to maximise the value of their non-reserved ad inventory. MARKETPLACE rounds outs AOL Networks’ advertising technology stack, with the company now offering solutions across the entire digital advertising ecosystem. AOL Chairman and CEO Tim Armstrong made this announcement at ad:tech San Francisco.
“If you don’t have both supply and demand solutions, you are disadvantaged in this increasingly complex digital advertising ecosystem,” said Ned Brody, CEO of AOL Networks. “With MARKETPLACE, we give publishers a connected programmatic platform that is transparent and efficient as well as pre-loaded with demand,” said Ned Brody, CEO of AOL Networks. “Our goal at AOL Networks is to simplify digital advertising at scale and now, with the addition of MARKETPLACE, publishers have a one-stop solution to manage every piece of inventory they have.”
MARKETPLACE sets a new standard for inventory monetisation. It addresses basic publisher needs like brand protection and transparency, and layers on unique yield and performance insights. MARKETPLACE can be used as a standalone or as a feature of the ADTECH ad-serving platform.
Ronan McCarthy, Director of Global Advertising Operations at PERFORM said: “Having worked with AOL Networks for a number of years, PERFORM are delighted to be one of the first European publishers to utilise the MARKETPLACE product; the need for publishers to control and safeguard their inventory as well as drive the highest price point is just as important as managing the ad serving on our sites.”
MARKETPLACE allows premium publishers to advance and simplify their business by:
• Leveraging the proven core technology of ADTECH, AOL Networks’ industry leading cross-platform ad serving platform.
• Managing blocks and transparency settings at any inventory level.
• Getting high-touch client service from setup all the way through yield evaluation.
• Focusing on what they do best - selling premium advertising and letting MARKETPLACE make the most from their non-reserved demand.
“MARKETPLACE was built with an in-depth understanding of publisher needs – after all, we based it off of the needs of one of the largest publishers in the world: AOL,” said David Jacobs, Senior Vice President, AOL Networks. “Having partnered with thousands of premium publishers for over a decade on the buy side, we have developed significant experience and insights into how to drive demand and yield for publisher partners who are seeking to increase their revenues. We are excited to offer our MARKETPLACE solution to drive value for our partners on a global basis.”
Media Contact
john.nolan@teamaol.com
+44 (0) 20 7492 1203
About AOL Networks
AOL Networks enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands. AOL Networks brands include Advertising.com, The AOL On Network, goviral, ADTECH and Pictela.
AOL Networks enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands. AOL Networks brands include Advertising.com, The AOL On Network, goviral, ADTECH and Pictela.
About AOL
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
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